I am just so grateful that our viewership is growing at double digit percentages. Thank you so much for continuing to watch. Please tell your friends that we're having a good time in the morning while getting the news to start the day.
Here's the "inside baseball" numbers.
HLN is the only cable news network up double digits in total day viewers compared to the same month last year. HLN is up + 10 percent in the key A25-54 demo and has now beaten MSNBC in the category for 15 consecutive months. Morning Express with Robin Meade continues to be the network’s bread and butter, finishing as the No. 2 cable morning news program among the key demo.
“Morning Express with Robin Meade” (MXP) ranks as the #2 cable morning news show in August and 2015 year-to-date among P25-54 & 18-49. In August, MXP is up +14% and +23% vs. year ago respectively, scoring its highest P25-54 delivery since January 2015;
MXP continues to beat MSNBC’s “Morning Joe” for the 16th consecutive month (6-9 a ET) by +31% in P25-54 (127k vs. 97k). MXP also takes Joe by +74% in P18-49 (106k vs. 61k);